Kupu: to sprout

Organization Name:
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Describe your creative piece – what is it and what has it been used for, and why is it innovative?
Kupu is a Hawaii based 501c3 nonprofit organization whose programming is meant to restore Hawaii’s environment and communities, as well as Hawaii’s youth. Kupu realizes the powerful and deep connection between Hawaii’s youth, and Hawaii- the islands we call home. Hawaii is a unifying point for youth from different races and backgrounds; through the many differences, Hawaii’s resources are revered. This reverence is a source of passion for youth who want to give back and make a difference for Hawaii.
What issue or problem were you working to address with this piece?
Kupu started with an idea and became a call to action, with this we were in need of an identity. Kupu is defined as 'to sprout' which illustrates the reverence we have for our island and people. The issue we were able to address was creating an identity that represented our company and what we seek to achieve. From this identity, we were able to build our call to action and create such things like newsletters, teeshirts, car decals, website, and much more.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
By achieving an identity that exemplifies what we do has allowed us to unfold into areas of media which has greatly benefitted our company as well as serving our islands and people.
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