Identity Student Ministries Logo

Organization Name:
Identity Student Ministries
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The creative image that we are submitting is the logo for Identity Student Ministries youth group at Restoration Church. This image is used to visually represent our youth group. The logo is used as an advertising tool to identify our youth group. The logo itself is innovative because of the use of the thumbprint. As the designer of the logo I wanted the imagery to be simple and creative and I wanted the symbol of our group to be a thumbprint so somehow including the thumbprint in the logo was vital and the solution would have to innovative.
What issue or problem were you working to address with this piece?
As the designer I wanted to make the image clean and modern looking and I also felt it was vital to include the thumbprint. I also wanted to include the I.D. but I wanted the “D” to be replaced by the thumbprint. Figuring out the way to manipulate the imagery to be balanced and pleasing to the overall design was problematic but I really like the overall design.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
As the leader of a youth group it is important to have a visual representation and a concept for the group. It was a daunting task to come up with our youth group name; we feel that Identity Student Ministries really symbolizes our group. As a member of Identity Student Ministries we feel that this group will allow every young person to find their own personal identity in Christ. We provide a place to meet and learn about other students that are in the community. By incorporating this logo with our name, it has helped students identify with our particular youth group. Our logo is represented on our Facebook page, stationary, welcome bags, and just about anything that we can advertise on.