2009 CAAP Annual Report

Organization Name:
Community Action Association of Pennsylvania
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The 2009 CAAP Annual Report was put together by the Community Action Association of Pennsylvania’s communications team to help inform the general public and government officials about the work that CAAP and its member Community Action Agencies perform across the state of Pennsylvania to help the state’s residents reach self-sufficiency. The Annual Report highlights the programs and resources, including Weatherization, Family Development Credentialing, and Asset Development and Financial Literacy training. CAAP and its member agencies administer the programs and resources each year to assist residents in every county of the keystone state in achieving family economic success and self-sufficiency. CAAP’s Communications Specialist used Adobe InDesign for the report’s layout, Photoshop for preparing photos for press, Illustrator to create the charts and illustrations used throughout the report, and Adobe Acrobat Pro to share the report with CAAP staff and the printer.
What issue or problem were you working to address with this piece?
Community Action Agencies in Pennsylvania all share the common bond of working with community partners to help individuals and families reach self-sufficiency, but each agency administers programs that are custom tailored to best suit the community each agency serves. The Annual report was part of a multi-year media plan by CAAP (including radio ads and billboards) to reintroduce Community Action’s 40-year-old tradition of assisting the low-income residents of Pennsylvania.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
The Annual Report was crafted as a visually impactful and easy-to-understand publication of the services and programs Community Action provides while presenting facts about poverty in the keystone state in a simple and innovative manner. The report is used by both CAAP and its members to show the public the work Community Action does in the state and serves as a tool for the agencies to use to introduce themselves to future regional partners. Fostering partnerships in the community is a key part of CAAP’s agencies’ success in funding innovative programs. The report works as a tool to show how CAAP and its members unite to help Pennsylvanians reach self-sufficiency.
Creative Submission - Files