The Susanville Symphony Society Brochure

Organization Information:

Organization Name

The Susanville Symphony Society

Organization's Mission Statement

Mission Statement
Susanville Symphony Society

The objectives of the Susanville Symphony Society are to cultivate of wider appreciation for classical music, provide support for music education in our schools, create a passionate experience for both musicians and audience members, and promote life long learning to our community.

Organization Website

http://www.susanvillesymphony.com

Submission Information

Impact Essay

The Susanville Symphony Society
2009 Essay Submission

The Susanville Symphony Society was formed over six years ago as a non-profit arts organization and purchased Adobe’s Creative Suite 3 in December of 2008. The purchase of this software through TechSoup has allowed our organization to design our own programs, ads, brochures, tickets, and many other printed media. By keeping our graphic design needs in-house, our volunteer staff has been able to produce our required printed materials and save us a tremendous amount of time and money that our Society can now spend on its many charitable programs.

Our volunteer production staff have found Adobe’s CS3 to be a very intuitive design program that allows even the most novice graphic artists to be able to create very beautiful and professional looking printed media. Our programs and posters have become souvenirs that our concert membership cherish and take home with them thus helping us to foster our commitment to classical music. This has led to an increase in advertisers in our programs and our bottom line.

The creativity and time that we now save performing our own design work has also had a great impact on our symphony’s attendance at concerts. Our season memberships for next year are up by one third and our exposure in the community has reached an all time high based on the responses from our patrons.

We are a geographically isolated community in a large rural area of Northeastern California and our posters and brochures have allowed us to expand our visibility and exposure to a radius of over 80 miles. This is an exciting development for us in todays current economic climate where we must rely on donations and volunteers to survive. Getting the name of your organization out in the public eye will always be imperative for future success and Adobe’s CS3 has made that possible for us.

The generous donation by Adobe Software of its products for non-profit organizations through TechSoup has made our increased marketing efforts a huge success. Our Youth Symphony has grown from 20 musicians to over 55 musicians this year with help from our “Music in the Schools Program.” We have grown our memberships, increased our exposure in the community, and volunteers as well as musicians are joining our symphony to help bring classical music to Susanville and the surrounding geographic area.

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