Leonardo Academy Website Redesign

Organization Information:

Organization Name:
Leonardo Academy
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Organization's Mission Statement

Leonardo Academy is a charitable nonprofit organization dedicated to advancing sustainability by leveraging innovative tools and information to motivate the competitive market. By utilizing an interdisciplinary approach to sustainability education and implementation, we strive to make sustainability practical for everyone.

We develop integrative sustainability solutions designed to enhance the environmental stewardship, social responsibility and economic viability of organizations, corporations and individuals. We envision a world filled with sustainable opportunities that can transform the way we live today, while ensuring the prosperity of future generations.

Submission Information

Impact Essay

Leonardo Academy recently purchased Microsoft Small Business Server and Office Suite to facilitate production and delivery of print and dynamic media to our diverse audiences. By creating our media internally, Leonardo Academy is now able to effectively harness the power of Microsoft’s workflow and broadcast our messages quickly, creatively, and with greater impact.What does Leonardo Academy do? Leonardo Academy provides a comprehensive approach to economic, social and environmental sustainability. Leonardo Academy knows that careful investment in sustainable practices pays – whether it’s in how you construct and operate your buildings, how you manage your operations, or how you produce your product. We’ve seen it time and time again. Delivering messages like: ‘Sustainability strategies yield greater benefits that make good business sense’ can look like a string of words in a lonely sentence. With the use of Microsoft software, words become actions, and heavier in meaning with creative depth in each character.Our first goal after purchasing Microsoft software is to engage our online audience with more compelling and interactive content that will drive participation in sustainability-focused events, which is an important part of Leonardo Academy's work on advancing sustainability. Leonardo Academy is in the process of redesigning three of its websites and then all of its marketing collateral using this software and hopes to increase its online newsletter subscribers from 5,000 to 50,000 by year’s end. Thanks to Microsoft and TechSoup, Leonardo Academy has already increased our online audience by 300%, and brought in five times more online donations than last year. Leonardo Academy also uses the Microsoft software to engage social and viral media as well. By generating compelling content internally, we spend less time and money on capturing the attention of our audiences than with using traditional print media.This is an exciting year for Leonardo Academy, as we have grown into a larger family of individuals committed to promoting, encouraging, and implementing sustainability. We look forward to exploring the possibilities of delivering that message with our new software in creative and engaging ways.

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Optimize Mission Delivery
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