"VIVID" fundraising event program

Organization Name:
YMCA of Catawba
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
Our 2nd annual fundraising event had this piece for the program this year. Event featured nationally touring performance painter David Garibaldi. garibaldiarts.com The program was 8.5 X 11 glossy card stock. The paintbrush side then doubled as an autograph-able keepsake piece to take home. Created in house by our teen director, (almost) entirely from scratch. Raised over $32,000 in one night!
What issue or problem were you working to address with this piece?
Needed a clear and concise way of communicating the evenings schedule. Also, saved a bunch of money by combining the program with the keepsake mini-poster. Finally, we were able to offer one more selling point for sponsors for recognition purposes.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Not much to say, other than it performed the way we needed it to!
Creative Submission - Files