United Way of the Big Bend 2010 Leadership Giving Brochure

Organization Name:
United Way of the Big Bend
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This print piece was designed as a tri-fold brochure utilizing Adobe Photoshop CS3, Adobe InDesign CS3 and Adobe Acrobat Professional. The piece is designed as a part of our resource development collateral with the intention of encouraging/illustrating the benefit of becoming not only donor or volunteer, but also a leadership giver – which is someone who donates $1,000 or more. Traditionally, our organization has been known as simply a charitable organization that focuses on fund raising on behalf of certified health– and human-service agencies. However, because of the increasing need in our community, we felt the need to take a more creative approach to magnifying the incentives and advantages to assisting those needy individuals in our area. The brochure is described as an innovative piece because it has synthesized a vast amount of information into an attractive print piece that historically was reserved to event presentations.
What issue or problem were you working to address with this piece?
Through this Leadership Giving brochure, we’re attempting to inform a community that may not be completely aware of the philanthropic work being done in their own backyard. Having the ability to design something that can promote unity, diversity, and servant-leadership is pivotal in initiating action from our neighbors to improve the lives of others. With this brochure, we hope to encapsulate how we are all connected, interdependent, and united through a common thread of togetherness.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Thanks to the Adobe Creative Suite and the service of TechSoup, our organization can sustain a charitable community presence, as well as a persuasive and powerful creative presence. This brochure has become the focal point for our organization to educate our community in regards to making a positive difference, and becoming a leader that contributes to a cause larger than them. Huge thanks to TechSoup and Adobe for the inspiration!
Creative Submission - Files