Tucson Museum of Art Website

Organization Name:
Tucson Museum of Art
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
A redesign for the Tucson Museum of Art's website. We wanted a clean, easy-to-navigate site, that was both informative and exciting. The site lets visitors know about all the events, exhibitions, and happenings at the Museum. Visitors of the site can also purchase tickets,register for classes, and become members online The template is clean and on a white background, allowing the artwork to stand out. The index page contains a flash box, highlighting current exhibitions and events.
What issue or problem were you working to address with this piece?
One of the challenges we faced was creating a calendar page. We came up with a clean, informative listing, and including a subnavigation on the right-hand side. Another challenge was how we were going to connect our Support Organization's to this website. Before the redesign, each Support Organization had their own website. Now each Organization is on the Museum's site, under Support. The members can access and add their own information by loggin in to their organization's page.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Since our redesign, our site has been visited 83% more, and the average time a person spent on our site now is 3 minutes. Before the redesign, it was 45 seconds.
Creative Submission - URL