Spring Fantasy - dance and gymnastics show poster

Organization Name:
Youth Talent School
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This is a poster for our annual dance and gymnastics show - the Spring Fantasy. This poster is printed on 17x11 poster payer and distributed through local businesses and community organizations, with purpose of attracting audience. The kids were asked to appear for a photo-shoot a month before the performance. By featuring many kids on one poster we have improved the awareness of this event, as all featured kids were eager to distribute a smaller version of this poster among their friends.
What issue or problem were you working to address with this piece?
We were faced with an issue of how to make a children performance more attractive to general audience. We needed to create a notion of professionalism, scale, and add some shine to this event.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
By featuring this version of the poster throughout the community we have greatly improved the show attendance compared to previous years.
Creative Submission - Files