Pocono Family YMCA Kickoff Invitation

Organization Name:
The Pocono Family YMCA
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
For our 2010 Kickoff Invitation, I wanted to create a distinct visual image of the YMCA’s values Caring, Honesty, Respect and Responsibility to remind everyone what we represent. The Pocono Family YMCA has been in Stroudsburg, Pennsylvania since 1914. As the largest childcare provider in the county, our mission is to build strong kids, strong families and strong communities. We never turn anyone away due to an inability to pay for our services. The tag line for our 2010 Community Campaign logo is Bringing Unity to the Community. Digitized scrabble letters form the word ‘unity’ within ‘Community.’ The lettering on the invitation was designed by using scrabble letters to form Caring, Honesty, Respect and Responsibility. The letters were cropped in Photoshop, arranged in Illustrator and the invitation designed using InDesign. It is meant to look like an office desktop and includes a map showing the Kickoff’s location in addition to a business card, envelope and calendar.
What issue or problem were you working to address with this piece?
Since the business leaders in our small town receive invitations to several charity events throughout the year, I wanted to get their attention and separate the Pocono Family YMCA from other non-profits by creating a thought-provoking invitation to our 2010 Kickoff. I wanted to make something that they might keep as a reminder about our organization even if they decided not to attend the event.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Our Kickoff was a success, with a record turnout. I hope that by keeping the members of our community aware of our core beliefs, our mission and our vision, we demonstrate that YMCA is built on a foundation that will continue to make us a relevant organization that is able to serve those in need and that we can adapt to the demands of the 21st century.
Creative Submission - Files