NRSMBC Community Support Corporation - Website

Organization Name:
NRSMBC Community Support Corporation
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The NRSMBC Community Support Corporation was established to combat poverty and enhance the quality of life within the Eastlake area of Birmingham, AL. We offer educational enrichment programs for school age children, targeting those students who perform below their grade level and come from low income families. We created a new and innovative website, using Adobe Dreamweaver, Flash and Fireworks, as a hub and virtual face, to connect to our community. Our website allows users to be informed of our community programs as well as easily access what we have to offer. We use the latest social media tools via buttons on our website designed in Adobe Fireworks to access Youtube, Facebook and Twitter. This allows us to share information through many different mediums. We also have employed a secure online payment system to manage donations and program fees.
What issue or problem were you working to address with this piece?
We have made it easy for parents and other community members to be informed of who we are, who we serve and our program offerings. They can access our website 24/7 to know what is going on. It also helps market our programs. Our flyers, summer camp brochures, and videos help our community understand who we are. For instance, they get to experience what summer camp or after school is all about. In addition, we have provided convenience for our parents by providing an online registration form, and a secure online payment system. Those who desire to donate to our program have the ability to do so anytime, 24/7, and from anywhere.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
The website has successfully given our community a sense of who we are, who we serve and what we have to offer. We have been able to attract more college volunteers because they now feel a level of connection and comfort with us through our web presence. In additon, our web presence has allowed grantors the ability to become more acquained with our mission and vision. Our website ensures better customer satisfaction. Our customers/parents now have the ability to access program information / make payments when it is convenient for them instead of waiting for the next business day.
Creative Submission - URL