NCAIED Event Web Ad

Organization Name:
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
Using Adobe products, we produced this web ad to promote the event. We used several design elements and created an animated ad that promoted the event. The ad was innovative for us since we mainly produced static advertising up to this point.
What issue or problem were you working to address with this piece?
We wanted to reach as many people as we could and encourage them to attend. We also wanted our ad to standout from all the static advertising on this particular site, so we used Flash along with other Adobe applications to produce this swf file.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
We think the ad did its intended job in promoting the event. Along with other advertising media, we had a record turnout for the event.
Creative Submission - Files