Just 3 grains of sugar

Organization Name:
Omaha Healthy Kids Alliance
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This ad will be used in videos and print ads in Omaha, Nebraska. While the information about the amount of lead it takes to poison kids is used regularly, there has never been an image that captures the importance of the message like this one.
What issue or problem were you working to address with this piece?
This ad shows how just the equivalent of 3 grains of sugar is enough lead to poison a child. It is a powerful piece that makes a huge impact in informing the public about the dangers of lead poisoning.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
This ad will help us reach thousands of people on a level that has not been reached before. It is such a strong ad and truly conveys the importance of lead safe behaviors.
Creative Submission - Files