Horses and Hats: Derby Day at Hermitage Hill Farm

Organization Name:
Wayne Theatre Alliance
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The Wayne Theatre Alliance mission is to promote the economic vitality, educational opportunities and cultural life of the region by restoring and operating the Wayne Theatre as a performing arts center. As part of the effort to preserve this 1926 vaudeville/silent movie theatre, the Alliance hosts several major fundraisers yearly. This submission is the invitation to our second Derby party: Horses and Hats - Derby Day at Hermitage Hill Farm. The cover image for this piece began as an original graphite drawing by a staff member, and was then scanned and imported into Adobe Photoshop to make use of the software’s image editing capabilities. A photo was eventually layered behind the drawing to complete the composition. The rest of the invitation was created using InDesign. Complimentary graphics were edited in Illustrator and imported to create a visually stimulating tri-fold invitation. Other edits were rendered using Adobe products making it suitable for web, newsprint and posters.
What issue or problem were you working to address with this piece?
The invitation for Horses and Hats needed to demonstrate the distinctive aspects of the Kentucky Derby. The objective was to create an elegant event combining not only the historic traditions of the Derby but also a fun way to encourage donations for the Wayne. The Theatre was the communities’ center for entertainment throughout the 20th Century, and was the wonder of the day with its neo-classical façade, fashionable interior and mighty organ. As with all marketing for fundraisers, we try to create unique events for every budget to establish ownership of the Wayne throughout the entire community.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Through this event we were able to raise several thousand dollars bringing us that much closer to our goal. Not only did the community endorse this event, but government officials attended showing support for the significance and positive impact the arts can have on a community. With the aid of Adobe products, the Wayne Theatre has saved thousands of dollars in graphic design fees that are now being dedicated to the renovation. This has been a significant help to propel us toward our target of opening the Theatre’s doors once again in the spring of 2011. After the Wayne Theatre is reopened it will provide opportunities for educational programs totally unavailable at present. The Alliance’s partnership with local organizations such as the Shenandoah Valley Art Center, Virginia Wildlife Center and Waynesboro Heritage Museum has already created regional events of major significance. Promotion for current and future events is possible through the use of Adobe programs. Thank you Adobe!