Hands Giving

Organization Name:
Art From Ashes
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The Mission of Art from Ashes is to empower struggling youth by providing creative arts programs that facilitate health and hope through expression, connection and transformation. Our logo was inspired by the myth of the Phoenix; a mythical bird which ignites its own nest and is consumed in flames, only to be reborn from the ashes to live again. At Art from Ashes, the Phoenix rising is a powerful illustration of the innate ability in everyone to transform and create a new life of endless possibilities from one of despair. This symbol is the first impression we make on our community, and although one could associate our fiery logo with the end of life, we consider the colorful plumage of the ignited Phoenix the fire that burns within all of us. We transform lives through participation in the arts. Our logo is equally as innovative.
What issue or problem were you working to address with this piece?
The struggling youth we serve, many of whom have been wounded by abuse, neglect or societal abandonment, have been marginalized, devalued, discounted and disconnected from society. As a result, they resent authority and refuse help from those representing the establishment that failed them. We had to find a way to connect with these youths by aesthetically articulation our understanding of their pain and struggle, while maintaining a professional image for our donors and contributors.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Our logo broke down barriers. The Phoenix was easily recognizable by our youths, who could draw a correlation between their struggles, hopes and dreams with the rebirth of the Phoenix. The community related the immortal image of this mythical creature to our mission to empower high-risk youth to live healthy and productive lives. We succeeded in reaching our intended audiences with a well-conceived visual representation of our organization.
Creative Submission - Files
Creative Submission - URL