Gala for the Arts Invitation

Organization Name:
Kelowna Visual and Performing Arts Centre Society
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This is an invitation to Gala for the Arts, the signature fundraiser of the Kelowna Visual and Performing Arts Centre Society (Rotary Centre for the Arts). This event is elemental in raising funds to support Community Programming at the centre. The unique folding and the colourful, interesting design makes this piece innovative. The invitation and envelope are one piece; the folded backside is the envelope and when unfolded, the invitation presents itself.
What issue or problem were you working to address with this piece?
The fundraiser needs to net $150,000 and to do so, we need to keep our costs low and therefore produce everything in-house. Our second issue is that the piece needs to stand out in the mail to ensure it gets opened, therefore the piece is an irregular size with full-colour glossy printing. This year's event will be focused on "fun" - casino games and other entertainment, which the invitation reflects.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Our goal with this piece is to increase ticket sales from 158 to 700 and have a waiting list to create momentum for future years. We are attempting to appeal to a broader audience. The creativity of this piece will help position us in the marketplace as leaders in our creative industry. Gala for the Arts will be known as "the" event not-to-be-missed.
Creative Submission - Files