FSL Animated Web Spot

Organization Name:
Family Service League, Inc.
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This spot is a community service nonprofit ad designed to tell people what we do and how to reach us 24/7 365. We are the State designated Rape Care Center for three of the cities with the highest crime rates and reported violence against women in the United States. Our services are invaluable to women, children, and families who need help now and don't know where to turn. We also have Family Counseling and a Family Day Nursery School that serve low income families. This spot is the first of hopefully many more to raise awareness and perhaps even funding for our services. Please see www.familyserviceleague.org for more about us.
What issue or problem were you working to address with this piece?
Although we are an organization that has been around for over 100 years, there are many people in our area that do not yet know about us. With the internet and media delivery systems changing daily, we felt the need to create a presence in the broadcasting/net-casting territory to hopefully raise awareness and get our message directly accessible to the people who need our help.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
The vast majority of our clients are under 30 years old. With the fast rise of Facebook, YouTube, etc. we feel that delivering our message through print materials is virtually obsolete. Thus creating independent-styled video media is our new approach to try and contact more people in need.