Eye of God poster

Organization Name:
Theatre East
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The poster was for the Off Broadway production of Tim Blake Nelson's EYE OF GOD which we produced in October of '09. For me, it was innovative because I was trying to capture to essence of the Oklahoma landscape, the religious annotations brought forth in the production, and present some type of story at the same time. I knew I had to use the Helix Nebula, dubbed the Eye of God, and then I found a picture I had of three telephone poles that immediately brought the crucifix to mind, then and then added the oil pump and the people to communicate the action of the story. It was the first time I had used a lighting filter for the flashlights as well.
What issue or problem were you working to address with this piece?
I guess, as stated above, my main issue was trying to convey a journey within a picture. In New York, so much of your advertising is passers-by, and I wanted to present something that had movement to it but also truly commented on the production itself.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Perhaps the easiest answer is in ticket sales and the feedback we received from patrons who attended the production.
Creative Submission - Files