Erie Canal Museum Rack Card

Organization Name:
Erie Canal Museum
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This is an informational two-sided "rack card", used to attract visitation. It's innovative in the fact that it utilizes archival maps, vintage postcards and images from the Museum's collection.
What issue or problem were you working to address with this piece?
We were looking for an inexpensive way to reach our potential audience.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
It certainly has. By having the cards placed at hotels, visitor centers, conferences and other tourist attractions in our area, we have noticed a significant increase in visitation.
Creative Submission - Files