- Organization Name:
- Erie Canal Museum
- Describe your creative piece – what is it and what has it been used for, and why is it innovative?
- This is an informational two-sided "rack card", used to attract visitation. It's innovative in the fact that it utilizes archival maps, vintage postcards and images from the Museum's collection.
- What issue or problem were you working to address with this piece?
- We were looking for an inexpensive way to reach our potential audience.
- How has your submission successfully impacted your organization’s ability to solve this issue/problem?
- It certainly has. By having the cards placed at hotels, visitor centers, conferences and other tourist attractions in our area, we have noticed a significant increase in visitation.
- Creative Submission - Files
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