Edheads Deep Brain Stimulation Surgery

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Describe your creative piece – what is it and what has it been used for, and why is it innovative?
Edheads.org creates online interactive activities to help kids (and adults) learn hard to teach concepts. This project allows users to interact step by step through a Deep Brain Stimulation surgery. The project has totaled over 8.3 million recorded launches in one year's time, and continues to grow in popularity.
What issue or problem were you working to address with this piece?
Our biggest issues had to do with condensing the complexity of the subject matter - taking a four month process and trying to fit it into a single 45 minute class period. On the creative end we had to merge character design and animation with 3D and traditional illustration - all working together in an interactive educational game.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Each project we complete teaches us something new - tricks and efficiencies within the software, ways to template or develop some new technology to help speed up production. Overall these projects reinforce that you can't succeed without original, engaging content online.