Children First: Center Point | Spring 2010 Newsletter

Organization Name:
Christain Education Centers, Inc. (DBA: Center Point)
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
The attached piece is our quarterly newsletter. The purpose of the newsletter is to inform our supporters of the work that we are doing to better the lives of the youth and parents of our community through our various initiatives and programs--mentoring, education, counseling, and substance abuse prevention. We like to think that our newsletter is innovative in the sense that it is forward-looking and graphically appealing. This is distinct from where we were before we had Adobe products to help on the creative end. Our first publications were monochrome, flat, and unappealing.
What issue or problem were you working to address with this piece?
The main issue that we tried to address with this piece (and all our creative work) is how best to communicate our work in the community to those who support us and those who have never heard of us. The written aspect of the newsletter needed to concisely but clearly communicate what each of our 4 programs have achieved during the quarter, while, graphically, drawing them into the emotion and happiness of the work accomplished. We needed the newsletter to spark emotion and compel people to pledge to use their support. We feel like we accomplished this.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
It may be terrible to say, but people will treat and hold a different level of respect for our organization based on how we present our self. The Adobe products used in this piece (Photoshop and InDesign) extend to us the ability to present our organization and our mission in a professional manner. This particular newsletter, and those similar to it, have provided us with community interest in our work. We have received a lot of positive feedback and an increase in monetary donations (specifically requested on the back page via a perforated donation slip designed into the newsletter). As I said above, our first publications without Adobe products were monochrome, flat, and unappealing. With Adobe and Tech Soup's help, this issue has been solved.