- Organization Name:
- The Children's Center of the Antelope Valley
- Describe your creative piece – what is it and what has it been used for, and why is it innovative?
- Participation in the “Show Your Impact Design Contest” has given us the opportunity to create an agency informational brochure for outreaching strategies using the Adobe products (Illustrator, PhotoShop, and In Design). The Children’s Center uses this informational brochure as a marketing tool for outreach events, donor relations, grant seeking efforts, community awareness and public relations.We consider this marketing product more innovative because we utilized a unique and creative four-fold format, that effectively and succinctly includes the fully array of our comprehensive program services.
- What issue or problem were you working to address with this piece?
- The agency provides a number of educational and support services that target at-risk families. From our experiences with current clients and community social services providers, we know that there is an overwhelming need to educate parents, caregivers, and the community in order to prevent child abuse and neglect. We are committed to stopping the cycle of violence. There are many opportunities to outreach to parents and the greater community; and having visually impactful materials that clearly and succinctly communicate our services is crucial to our prevention efforts.
- How has your submission successfully impacted your organization’s ability to solve this issue/problem?
- Our goal with the brochure was to create a more reader-friendly and visually impactful product that draws the client/customer to learning more about our services and inspires them to become involved in any capacity. Having access to the Adobe products has allowed us to solve our promotional materials challenges, by having significantly more graphic design capabilities. The ease and flexibility of the Adobe products allowed us to take our brochure to the next step by integrating and manipulating text, photos, and graphics in a format in which information could be viewed in a unique, multidimensional way. We were also able to make the brochure available on our website for viewers to download.
